As a global provider of commodity trading and risk management software and services, Ignite C/ETRM needed to have a modern, fluid and tech-savvy feel to match their years of experience and achievements in technology. While the oil, gas and energy trading space was a completely new frontier for me, I was able to collaborate with the Founder and CTO, Shawn Wegner, to pull out the essence of who they are, what they do and how they’re different. Having been through several iterations with numerous agencies prior, we were up against a challenge of deflated interests, past due timelines and fresh perspectives. However, in as little as 4 months, we were able to divide and conquer the new brand from logo to icon creation to website and presentation materials.
Bill of Fare, named after Mark Twain's food travelogue across Europe in "A Tramp Abroad," is an event series for hospitality professionals to talk, inspire and experience how food touches cultural mediums beyond the kitchen in art, music, film and literature. What better way to start the conversation than over a great meal crafted by world renowned chefs and stiff drinks made by award winning mixologists, right? Bill of Fare events truly feel like late night chats with friends after the best dinner party you've ever been to. It's that feeling that made working with Stephen Torres, creator, curator and master connector of people, an exciting and collaborative experience. In bringing his multi-faceted vision to life, we wanted to show how each of these creative outlets had a way of bringing people together. By visually connecting angles and lines into one centralized point, we shaped the brand icon with depth and implied movement.
New Orleans is known for it's eclectic style and juxtaposition of old and new. Our city is full of both cultural and historical influence, which is prevalent strolling down the oak tree canopied streets of the garden district. Known as one of the most popular, Magazine Street is one of the few places in the world you can see antique shops and high-end galleries next to juice bars, clothing boutiques and sought after attractions. In 1998, the business owners of Magazine Street banded together to form an association to care for the street. For their 20th year, they wanted to rebrand with a modern and playful look that scaled well and felt authentic. The inspiration for the brand came from the angles of a street sign, which naturally gave the type a perspective that felt uplifting, playful, and relevant.
The rebrand was launched through their website, street signage, local shopping guide and social media.
side note: The street is named after the "ammunition magazine." During the 1700's the street was used as a location for loading and storage warehouses. It's proximity to the river made it a popular landing destination for trade and became a settling point for businesses shortly after. The street is now lined with a mix of both classically known new orleans style homes and commercial businesses.
Piety & desire
The transformation of cacao bean into chocolate bars and confections is a serious, scientific business, but ultimately is about the authentic joy of a well-made treat. Owner and master Chocolatier, Chris Nobles, wanted to show the artistry behind the craft through intricate yet delicate details borrowing styles from art deco and vintage apothecary to give a high-end look to a luxury line of chocolate. His idea of "bean to bar to beyond" moved me to pull imagery from the origins with a blossoming cacao pod being engulfed by a whimsical swirl of motion lines. The "Gatsby" inspired framing finishes the mark with a seal-like quality to match the gold foil texturing we intended to used in printing.